Privacy Policy

Last updated: January 16, 2026

1. Introduction

Welcome to BetterLook ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application BetterLook (the "App").

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the App.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Use features of the App
  • Contact us for support
  • Participate in surveys or promotions

This information may include:

  • Name and email address
  • Profile information and preferences
  • Photos you choose to upload (processed locally on your device)
  • Feedback and correspondence

2.2 Automatically Collected Information

When you use the App, we may automatically collect certain information, including:

  • Device information (device type, operating system, unique device identifiers)
  • Usage data (features used, time spent in App, crash reports)
  • Performance data to improve App functionality

3. Face Data Disclosure

Our App utilizes advanced AI technology via the Google Gemini API to analyze facial features from the photos you provide. We are committed to transparency regarding how this data is handled:

  • Purpose of Collection: We process face data solely to provide personalized style recommendations and analyze facial features for better-looking suggestions. Face data is used for no other purpose.
  • Processing & Storage: Face data is processed securely through the Google Gemini API. **We do not store your images or face data anywhere.** All data is processed in real-time and immediately discarded after the analysis results are generated.
  • No Third-Party Sharing: We do not share, sell, or disclose your face data to any third parties for marketing or other unrelated purposes. Data is only transmitted to the AI processor for the sole purpose of providing the service.
  • Data Retention: Face data and images are not retained. They are discarded immediately upon completion of the processing session and are not stored permanently on your device or our servers.
  • Specific Explanation: This section (Section 3) and the "Information We Collect" (Section 2.1) specifically explain our policies regarding the collection, use, disclosure, sharing, and retention of face data.

4. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the App
  • Personalize your experience and deliver customized recommendations
  • Process transactions and send related information
  • Send administrative information, updates, and security alerts
  • Respond to your comments, questions, and support requests
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues
  • Comply with legal obligations

5. Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication measures
  • Secure data storage practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: We may share information with third-party vendors who perform services on our behalf (e.g., hosting, analytics)
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: We may share information for any other purpose with your consent

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Data Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt out of certain data processing activities

To exercise these rights, please contact us at support@betterlook.app.

8. Children's Privacy

The App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers.

9. Third-Party Services

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: